December 2010
7 posts
“There are two basic motivating forces: fear and love. When we are afraid, we...”
– John Lennon (RIP 12.8)
WatchMake It Viral by Lowe Roche
“When strategy asks the Agency of the Year shortlist to submit videos to reflect their agency’s work and culture, the assumption is that the agency will get on the project immediately and with gusto - the top creative talent putting in countless hours and devoting all their resources to making it a smash hit at the show…Or, this happens.”
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